Case Studies

From Direct-to-Consumer To National Retail Launch

sprinkle case study

OBJECTIVES

To support an upscale sprinkles company’s expansion into retail and boost online gift sales, we revitalized their packaging to align with their premium brand image. The redesign aimed to showcase product quality, attract retail consumers, and elevate the overall customer experience.

KEY ANALYSES

Brand Alignment & Strategy

  • Collaborative Brand Strategy: Worked with the marketing team to define the upscale brand’s image and positioning for the retail market.
  • Elevated Unboxing Experience: Crafted a comprehensive brand strategy, emphasizing a sophisticated unboxing experience to capture the brand’s essence.

Creative Design Exploration

  • Collaborative Design: Conducted a comprehensive supplier search in the US & overseas to brainstorm and refine design concepts.
  • Extensive Market Research: Explored options for premium bottles, closures, cartons, gift boxes, and labels; each supplier was evaluated based on capabilities, cost, and service.

Packaging Material Exploration

  • Quality and Sustainability: Selected materials to preserve product quality and reinforce the premium image, while also aligning with the brand’s commitment to sustainability.

Iterative Prototyping and Testing

  • Prototypes and User Testing: Developed and tested prototypes for aesthetic appeal and functionality, using focus groups to refine the design based on user feedback.

Implementation and Production

  • Execution: Collaborated with suppliers to bring the custom gift boxes and retail packaging to life, ensuring high- quality production.

FINDINGS

  • Enhanced Brand Image: The premium packaging aligned with the brand’s sophisticated identity, distinguishing it from competitors and appealing to target customers.
  • Eye-Catching Visuals: Elegant typography, vibrant colors, and engaging graphics attracted consumers, increasing brand engagement.
  • Improved Functionality: Resealable, user-friendly packaging with transparent windows enhanced convenience and product visibility.
  • Sustainable Choices: Eco-friendly materials resonated with environmentally conscious consumers.