Objectives
A snack food company wanted to win back consumers by optimizing its product offering — weight, piece quantity, and packaging — while identifying cost savings opportunities in manufacturing and enhancing the consumer experience through packaging design.
Key Analyses
Discovery Assessment
Reviewed COGS, suppliers, and specifications.
Interviewed a cross-functional team — procurement, operations, quality, logistics, sales, marketing, and finance — to gather past work and ensure new proposals were unique and value-added.
Conducted a site assessment of the production line and process.
Ideation & Development
Identified opportunities through ideation and quantified cost savings opportunities.
Developed adjacent and evolutionary design concepts, bringing them to life through samples and supplier identification.
Results
Defined Opportunities
Delivered ideation results, defined cost savings opportunities, and consumer-focused packaging improvements.
Team Alignment
Presented findings for discussion with the internal team, giving full confidence in the path chosen along with technical resources to implement changes without adding to internal workload.