The Packaging Therapist · 6 November 2024
Guest: Aaron Keller, Capsule
Distinctive packaging and responsible packaging are usually discussed as a trade-off. Aaron Keller's work suggests they do not have to be.
In this conversation you will learn
- How Patagonia's Octagon box improved recyclability while using less material
- What the minimalist "sushi roll" approach achieves environmentally and commercially
- How design agencies bridge brand storytelling and market opportunity, using Liquid Death and Smartwool as examples
- Where the real balance sits between standout shelf presence and cost
Working through this in your own packaging?
Strategic Packaging Partners gives CPG brands flexible access to experienced packaging engineers and EPR specialists, without adding headcount.